AJALA DIGITAL e.U.
Business Register Number: h445490
1010 Vienna, Austria
1. Applicability; Conclusion of contract
1.1 Ajala Digital e.U. (hereinafter „Agency“) shall provide its services exclusively on the
basis of the following General Terms and Conditions (GTC). They shall apply to all
legal relationships between the Agency and the Customer, even if they are not
expressly referred to. The GTC shall exclusively apply to legal transactions with
entrepreneurs, i.e. B2B transactions.
1.2 The version applicable at the time of conclusion of a contract shall be relevant.
Deviations from these GTC and other supplementary agreements with the Customer
shall only be effective if they have been confirmed by the Agency and Customer in
1.3 Terms and conditions of the Customer, if any, shall not be accepted, even if the
Agency knows them, unless expressly agreed otherwise in writing on a case-by-case
basis. The Agency expressly objects to GTC of the Customer. No other objection of
the Agency to the Customer’s GTC shall be required.
1.4 The Customer shall be informed about amendments to the GTC; they shall be deemed
agreed unless the Customer objects to the amended GTC in writing within 14 days; in
the information the Customer will be expressly informed about the consequence of
silence on his part.
1.5 If any provisions of these General Terms and Conditions are ineffective, the binding
nature of the remaining provisions and the contracts concluded on the basis of the
same shall not be affected. The ineffective provision shall be replaced by an
effective provision which comes as close as possible to the meaning and purpose of
the ineffective one.
1.6 The Agency’s offers shall be subject to change without notice and non-binding.
2. Social Media Channels
Before an order is placed the Agency expressly points out to the Customer that
providers of „social media channels” or software (e.g. Facebook, LinkedIn, Google;
hereinafter referred to as Providers), in their terms and conditions of use, reserve
the right to reject or remove advertisements or promotional appearances for any
reason whatsoever. Accordingly, Providers are not obliged to forward content or
information to users. Thus, there is a risk, which cannot be calculated by the Agency,
that advertisements or promotional appearances are removed for no reason. Although
in the case of a complaint of a different user Providers do offer an opportunity to
reply, the content will be immediately removed also in that case. In that case
restoring the original, lawful condition may take some time. The Agency works on the
basis of the Providers‘ terms and conditions of use, on which it has no influence, and
also makes them the basis of Customer orders. By placing the order the Customer
expressly acknowledges that those terms and conditions of use (co-)determine the
rights and duties of a contractual relationship, if any. The Agency intends to execute
the Customer’s order to the best of its knowledge and belief and to comply with the
policies of „social media channels“. Due to the terms and conditions of use that are
currently applicable and the fact that every user can easily allege a violation of the
law with the aim that contents will be removed, the Agency cannot guarantee that
the ordered campaign(s) can be retrieved at any time.
3. Protection of Concepts and Ideas
If a potential Customer has already invited the Agency beforehand to develop a
concept and if the Agency accepts this invitation prior to conclusion of the principal
contract, the following shall apply:
3.1 By the invitation and acceptance of the invitation by the Agency the potential
Customer and the Agency enter into a contractual relationship („pitching contract“).
That contract will also be based on the GTC.
3.2 The potential Customer acknowledges that already by developing a concept the
Agency will render cost-intensive services, even though the Customer himself has
not taken on any performance duties yet.
3.3 To the extent that they reach the level of originality required for copyright
protection the linguistic and graphic parts of the concept are protected by the
Austrian Copyright Act [Urheberrechtsgesetz]. The potential Customer is not
permitted to use or edit those parts without the Agency’s consent due to the
Austrian Copyright Act alone.
3.4 Furthermore, the concept contains ideas that are relevant to advertising which do
not reach the level of originality required for copyright protection and are thus not
protected by the Austrian Copyright Act. Such ideas are generated at the beginning
of every creative process and may be defined as the creative spark for all
subsequent work results and, thus, as the origin of the marketing strategy.
Accordingly, those elements of the concept are protected which are unique and
characterise the marketing strategy. For the purpose of this agreement ideas shall
in particular mean advertising slogans, advertising texts, graphics and illustrations,
advertising means etc., even if they do not reach the level of originality required
for copyright protection.
3.5 The potential Customer undertakes not to exploit or have exploited commercially
and/or use or have used the creative advertising ideas which the Agency presented
as part of the concept in any context other than the corrective of a principal
contract to be concluded at a later time.
3.6 If the potential Customer is of the opinion that the Agency presented ideas to him
which he already had before the presentation, he shall notify the Agency thereof
via e-mail within 14 days of the day of the presentation and include means of
evidence which allow a chronological allocation.
3.7 Otherwise the Parties will assume that the Agency has presented an idea to the
potential Customer which is new to him. If the Customer uses the idea, it has to be
assumed that the Agency received remuneration therefor.
3.8 The potential Customer may be released from his duties under this Clause if he pays
a reasonable compensation plus 20% VAT. Such release shall become effective only
after receipt of the full compensation payment by the Agency.
4. Scope of services; Order processing; Customer’s duties to co-operate
4.1 The scope of the services to be rendered shall be based on the specifications of the
Agency Contract or the Agency’s acknowledgment of order, if any, and the briefing
report, if any („Offer Documents“). Subsequent modifications of the services shall be
subject to the Agency’s written confirmation. When executing the order the Agency
shall be free in its discretion within the framework specified by the Customer.
4.2 All services of the Agency (including but not limited to all preliminary designs,
sketches, final drawings, proofs, blueprints, copies, coloured prints and electronic
files) shall be checked by the Customer and released within three working days of
receipt by the Customer. If they are not released within that period, they shall be
deemed approved by the Customer. After that period has expired with no reply from
the Customer they shall be deemed accepted by the same.
4.3 The Customer shall make accessible to the Agency completely and in time all
information and documents required for rendering the service. The Customer shall
notify the Agency of all circumstances that are relevant to execution of the order,
even if they become known only in the course of execution of the order. The
Customer shall bear the costs incurred due to the fact that work has to be done again
by the Agency or is delayed because of his incorrect, incomplete or subsequently
4.4 In addition, the Customer is obliged to clear the documents made available by him
for execution of the order (photos, logos, etc.) for potential copyrights, trademark
rights, marks or other rights of third parties (rights clearance) and guarantees that
the documents are free from rights of third parties and may therefore be used for the
desired purpose. In the case of merely slight negligence or if it has fulfilled its duty
to warn the Customer, the Agency shall not be liable (at least as regards the
relationship between the Agency and the Customer) for an infringement of such rights
of third parties by documents made available by the Customer. If the Agency is held
liable for an infringement of such rights, the Customer shall indemnify and hold
harmless the Agency and shall compensate the Agency for any and all disadvantages
suffered by it due to third-party claims, including costs of reasonable legal
representation. The Customer undertakes to support the Agency in defending claims
of third parties, if any. For this purpose the Customer shall provide the Agency
with all documents – as long as legally permitted and only if such documents
do not contain sensible and/or confidential data – which are necessary for the
defence of the respective third party claim without undue delay upon the
5. External services; Commissioning of third parties
5.1 The Agency shall be entitled at its own discretion to render the services itself, to
employ expert third parties as agents [Erfüllungsgehilfen as defined by Section 1313a
of the Austrian General Civil Code [ABGB]] and/or to commission a third party to
render such services („External Service“).
5.3 The Customer shall assume obligations vis-à-vis third parties which survive the
contract, only if (a) such third party had been approved by the Customer and
(b) only if the contract was not terminated by the Customer due to cause by
6.1 Unless expressly agreed to be binding, delivery or service periods stated shall only be
approximate and non-binding. Binding agreements on deadlines shall be recorded in
writing or confirmed by the Agency in writing.
6.2 If the delivery/service of the Agency is delayed for reasons for which the Agency is
not responsible, such as, e.g. events of force majeure or other unforeseeable events
that cannot be prevented by reasonable means, the service obligations shall be
suspended for the duration and to the extent of the impediment and the deadlines
shall be extended accordingly. If such delays continue for more than two months, the
Customer and the Agency shall be entitled to rescind the contract. However, no
refund requests can be derived from rescinding the contract.
6.3 If the Agency is in default, the Customer may only rescind the contract after having
granted the Agency a reasonable grace period of at least 14 days in writing and after
such period has expired fruitlessly.
7. Early termination
7.1 The Agency shall be entitled to terminate the contract for cause with immediate
effect. Causes shall include but not be limited to situations where
(a) provision of a service becomes impossible for reasons for which the Customer is
responsible or is further delayed even though the Customer was granted a grace
period of 14 days;
(b) the Customer continues to violate material obligations under this contract, such as,
e.g. the obligation to pay an amount payment of which has been demanded or duties
to co-operate, despite a written warning and having been granted a grace period of
(c) legitimate concerns exist regarding the Customer’s credit standing and, upon the
Agency’s request, the Customer fails to make advance payments or to furnish suitable
security prior to provision of the service by the Agency;
7.2 The Customer shall be entitled to terminate the contract for cause without having to
grant a grace period. A cause shall be, in particular, where the Agency repeatedly
violates material provisions of this contract despite a written warning and having
been granted a grace period of at least 14 days to remedy the breach of the contract.
8.1 Unless otherwise agreed the Agency’s entitlement to fees shall arise for any specific
service once the same has been rendered. The Agency shall be entitled to ask for
advances to cover its expenses.
8.2 The fees shall be stated as net fees plus statutory value added tax if applicable. If in
a specific case no agreement on fees has been concluded, the Agency shall be
entitled to fees at market rates for the services rendered and for transfer of
copyrights and marks.
8.3 All services of the Agency which are not expressly covered by the agreed fees shall be
paid for separately. All cash expenses incurred by the Agency shall be reimbursed by
8.4 Cost estimates provided by the Agency shall be non-binding. If it becomes clear that
the actual costs will exceed the Agency’s written cost estimate by more than 15 per
cent, the Agency shall advise the Customer of such higher costs. The increase in costs
shall be deemed accepted by the Customer if the Customer does not object to such
increase in writing within three working days of the advice and states cheaper
alternatives at the same time. Cost increases of up to 15 per cent shall not have to
be advised separately. Such a deviation from the cost estimate shall be deemed
accepted by the Customer from the beginning.
9. Payment; Retention of title
9.1 The fee shall be due for payment immediately upon receipt of the invoice without
any deductions, unless special payment terms are agreed in writing on a case-by-case
basis. The same shall apply to all cash and other expenses charged. The Agency shall
retain title to the goods delivered by it until full payment of the fee including all
9.2 In the case of payment default of the Customer statutory default interest at the rate
applicable to business-to-business transactions will be charged. In the case of default
the Customer also undertakes to reimburse the Agency the dunning and collection
charges incurred to the extent they are necessary for appropriate pursuit of the
9.3 If the Customer is in default of payment, the Agency may call for immediate payment
of services or partial services rendered under different contracts concluded with the
9.4 Furthermore, the Agency is not obliged to render other services until payment of the
amount outstanding (right to withhold services). The obligation to pay the fees shall
not be affected.
9.5 If payment by installments has been agreed, the Agency reserves the right to demand
immediate payment of the total debt outstanding if installments or ancillary claims
are not paid in time (acceleration clause).
9.6 The Customer shall not be entitled to set off claims of the Agency against his own
claims unless the Customer’s claim has been recognised by the Agency in writing or
ascertained by court.
10. Title and copyright
10.1 The Agency shall retain title to all services of the Agency, including services in
connection with presentations (e.g., suggestions, ideas, sketches, preliminary
designs, scribbles, final drawings, concepts, negatives, slides), including parts
thereof, as well as the individual workpieces and original designs and the Agency may
demand at any time, in particular in the case of termination of the contractual
relationship, that they be returned to it. By paying the fees the Customer shall
acquire the right to use the services for the designated purpose agreed. Unless
otherwise agreed the Customer shall, however, use the Agency’s services exclusively
in Austria. Acquisition of rights to use and exploit the Agency’s services shall in any
case be subject to full payment of the fees charged by the Agency for the same. If
the Customer uses the Agency’s services already prior to that time, such use shall be
based on a loan relationship that may be revoked at any time.
10.2 Modifications and/or editing of services of the Agency, including but not limited to
further development of the same by the Customer or third parties working for the
Customer, shall only be permitted with the express consent of the Agency and, to the
extent that services are protected by copyright, of the author.
10.3 Use of the Agency’s services beyond the originally agreed purpose and scope of use
shall be subject to the Agency’s consent irrespective of whether such service is
protected by copyright or not. In consideration thereof the Agency and the author
shall be entitled to a separate reasonable fee.
10.4 After expiration of the Agency Agreement use of services of the Agency and/or
advertising means for which the Agency developed concepts or designs shall also be
subject to the Agency’s consent irrespective of whether the service is protected by
copyright or not.
10.5 In the first year after termination of the contract the Agency shall be entitled to the
full agency fees agreed in the expired contract for any use described in paragraph 4.
In the second and third year after expiration of the contract the Agency shall only be
entitled to half or one fourth of the consideration agreed in the contract. From the
fourth year after termination of the contract no agency fees shall be payable.
10.6 The Customer shall be liable to the Agency for any unlawful use in the amount of
twice the reasonable fees for such use.
11. Identification marks
11.1 The Agency shall be entitled to make reference to the Agency and the author, if
applicable, on all advertising means and in any advertising and promotion measures,
without the Customer being entitled to any payment in this respect.
11.2 The Agency shall be entitled to make reference to its current or former business
relationship with the Customer on its own advertising media, including but not
limited to its website, by referring to the Customer’s business name and business
logo, with the Customer having the right to revoke his consent in writing at any time.
12.1 The Customer shall notify any minor errors of work such as misspellings, or specific
use of Keywords immediately and in any case not later than eight days after they
were identified in writing including a description of the error; otherwise the service
shall be deemed accepted. The Agency cannot be held accountable for claims from
third parties against the Customer for using certain Keywords or spelling of ads.
12.2 In the case of a justified and timely notification of defects the Customer shall be
entitled to improvement or replacement of the delivery/service by the Agency. The
Agency shall repair the defects within a reasonable period of time and the Customer
shall enable the Agency to take all measures which are necessary for examination and
repair of the defects. The Agency shall be entitled to refuse improvement of the
service if such improvement is impossible or if the Agency were to incur
disproportionately high costs. In that case the Customer shall be entitled to cancel
the contract or get a fee reduction as provided for by law. In the case of
improvement the Customer shall send the defective (physical) item at his cost.
12.3 It is the Customer’s responsibility to to highlight any misspellings in the ads or advise
of corporate specific guidelines as well as any information the Agency needs to fulfill
the work. The Agency is not responsible for the lawfulness, including but not limited
to competition law, trademark law, copyright law and administrative law of any
material provided by the Customer.
13. Liability and product liability
13.1 In cases of slight negligence liability of the Agency and its employees, contractors or
other agents („People“) for damage to property or pecuniary loss suffered by the
Customer shall be excluded, be it indirect or direct damage, lost profit or
consequential damage resulting from a defect, damage due to default, impossibility,
breach of obligation, culpa in contrahendo or due to defective or incomplete
performance. The harmed party shall have to prove gross negligence. To the extent
that the Agency’s liability is excluded or limited this shall also apply to personal
liability of its People.
13.2 Any liability of the Agency for claims asserted vis-à-vis the Customer on the ground of
services rendered by the Agency (e.g. advertising and promotion measures) shall be
expressly excluded, provided that the Agency complied with its duty to inform or if it
was unable to see such a duty, even due to slight negligence. The Agency shall, in
particular, not be liable for costs of legal proceedings, lawyer’s fees of the Customer
or costs of publication of judgments or for claims for damages, if any, or other claims
of third parties; the Customer shall indemnify and hold harmless the Agency in this
13.3 Claims of the Customer for damages shall be forfeited six months after knowledge of
the damage and in any case three years after the Agency’s infringement. Claims for
damages shall be limited to the net contract value.
14. Data protection (visual emphasis according to court rulings)
The Customer agrees that his personal data, namely name, occupation, date of birth,
Business Register Number, powers to represent the company, contact person, business
address and other addresses of the Customer, phone number, fax number, e-mail
address, bank details, credit card details, VAT number) may be collected, stored and
processed electronically for the purpose of performance of the contract and support
of the Customer and for the Agency’s own advertising and promotion purposes, for
example by sending him offers, advertising brochures or newsletters (in hard copy or
electronic form) and for the purpose of making reference to the current of former
business relationship with the Customer. The Customer agrees to be sent electronic
mail for advertising purposes until further notice.
Such consent may be revoked in writing via e-mail, fax or letter to the contact
details stated in the header of these GTC at any time.
15. Applicable law
The Agreement and all mutual rights and duties resulting therefrom as well as any
claims between the Agency and the Customer shall be subject to Austrian substantive
law, and its conflicts of laws rules and UN Sales Law shall be excluded
16. Place of performance and place of jurisdiction
16.1 The place of performance shall be the registered office of the Agency. In the case
that goods are shipped the risk shall pass to the Customer once the Agency has
delivered the goods to the carrier chosen by it.
16.2 The agreed place of jurisdiction for all legal disputes arising between the Agency and
Customer in connection with this contractual relationship shall be the court having
jurisdiction over the subject-matter and the Agency’s registered office.
Notwithstanding the foregoing the Agency shall be entitled to sue the Customer at his
general place of jurisdiction.
16.3 If only the masculine form is used herein for describing natural persons it shall
equally refer to women and men. If a specific person is referred to, the respective
gender-specific form shall be used.