Tools & Insights:
AI Strategy + Proven Ad Tactics
A decade of lessons, distilled into free resources, whether you work with us or not.
We’ve spent 11+ years optimizing marketing for 3,000+ businesses across 100+ countries. We’ve trained at Google. We’ve taught at universities. We’ve seen what works and what’s a waste of money.
Now we’re giving away what most agencies charge $10K+ to teach. We’ve been doing this since 2015, and we’re not gatekeeping. Use these to make smarter calls on ads and AI, whether you work with us or not.
As Seen On
Know Exactly What to Do (Before You Waste Money)
The #1 question we hear: “Should I be using AI for marketing?” The answer isn’t yes or no. It’s: “It depends on what, when, and how.” These resources help you make smart strategic decisions about AI, so you automate the right things and keep the human touch where it matters.
The AI Decision Framework:
What to Automate vs. What to Keep Human
Description: The most downloaded resource we’ve ever created.
A simple decision framework that helps you identify:
What you SHOULD automate (repetitive tasks, initial lead qualification, content distribution)
What you should KEEP human (brand voice, strategy, high-value relationships)
What's in the gray area (and how to decide)
Includes:
- 2-page decision framework (PDF)
- 20+ examples from real businesses
- “Should I automate this?” checklist
- Common mistakes to avoid
What you’ll get: By the end of this framework, you’ll know exactly where AI makes sense for YOUR business (not just what works for someone else).
The AI Readiness Checklist:
Are You Ready to Implement AI?
Description: Before you buy any AI tools or hire an AI consultant, use this checklist to see if your business is actually ready.
What’s inside:
- 15-point readiness assessment
- Marketing foundation requirements (do you have these?)
- Technical prerequisites (what needs to be in place first)
- Team readiness indicators (can your team actually use this?)
- Budget considerations (realistic cost estimates)
Why this matters: We’ve seen businesses waste $50K+ on AI tools they weren’t ready to implement. This checklist prevents that.
AI Marketing Tools Worth Your Money
(And the Ones That Aren't)
Description: Honest reviews from someone who’s actually used these tools with 3,000+ businesses (not affiliate links, not sponsored).
What’s inside:
- Essential tools (start here): ChatGPT API, Zapier/Make, your existing CRM
- Nice-to-have tools (when you’re ready): Advanced automation platforms, AI content generators
- Skip these tools (not worth it yet): Overhyped platforms, tools that don’t integrate
- Cost breakdown: What you’ll actually pay (including hidden costs)
Bonus: Our “AI stack” for different business sizes:
- Under $1M revenue: Start here
- $1M-$3M revenue: Add these
- $3M+ revenue: Consider these
AI Implementation: Templates & Tools You Can Use Today
Strategy is great. But implementation is where most businesses get stuck. These resources give you the actual tools, templates, and workflows we use with clients, so you can start implementing AI today (not “someday”).
100+ AI Prompts for Content Creation, Ads, and Email Marketing
Description: The exact prompts we use to create content for 3,000+ businesses. Copy, paste, customize.
Categories:
- Content Creation (30 prompts): Blog posts, social media, video scripts
- Ad Copy (20 prompts): Google Ads, Meta Ads, landing pages
- Email Marketing (25 prompts): Welcome sequences, nurture campaigns, sales emails
- Lead Generation (15 prompts): Qualification questions, follow-up sequences
- Analytics & Reporting (10 prompts): Performance summaries, insights
Bonus: “How to customize prompts for YOUR brand voice” (mini-guide)
What you’ll get: A Google Doc (or Notion page) with all 100+ prompts. Copy them. Customize them. Use them today.
AI Lead Qualification System:
Respond in 4 Minutes (Not 4 Hours)
Description: The exact system we use to qualify leads automatically, so your sales team only talks to qualified prospects.
What’s inside:
- Step-by-step workflow (visual diagram)
- Tools needed (Zapier/Make + ChatGPT API + your CRM)
- Qualification criteria template (customize for your business)
- Sample responses (what AI says to leads)
- Setup instructions (30-60 minutes)
Real result: One of our healthcare clients went from 4-hour response time to 4-minute response time. Lead conversion rate increased 30%.
11+ Years of Paid Ads Expertise
AI is important. But ads are still the fastest way to get customers.
We’ve been optimizing Google, Facebook, TikTok, Amazon, Pintrest, LinkedIn, Programatic Ads for more than a decade.
We trained at Google. We’ve managed millions in ad spend. We’ve worked with 3,000+ businesses.
These resources contain the strategies most agencies charge thousands to implement.
The Complete Google Ads Optimization Guide
Description: Our most comprehensive free resource. Everything you need to audit, optimize, and scale Google Ads campaigns.
What’s inside (45 pages):
- Campaign structure best practices
- Keyword research and selection
- Ad copy that converts
- Bidding strategy guide
- Quality Score optimization
- Conversion tracking setup
- Budget allocation framework
- Advanced tactics (from our work at Google)
Bonus sections:
- How to audit your account in 15 minutes
- Red flags that indicate you’re wasting money
- When to use Smart Bidding vs. Manual Bidding
- How to read your data (what actually matters)
Who this is for: Business owners running Google Ads in-house OR evaluating if their agency is doing a good job.
One-time payment. 100% of proceeds go to charity.
60-Min Masterclass: Google Ads Campaign Live Build (With AI)
Description: Ever feel like Google Ads is a black box? Watch a real Google Ads campaign get built from scratch, live on screen. Every decision made in real time. No slides. No theory.
What you’ll walk away with:
- A campaign structure that’s actually ready to run
- How to find the right keywords (and cut the ones that waste your budget)
- Ad copy that makes the right people click
- Audience targeting, including people who visit your competitors’ websites
- Where AI genuinely helps you move faster, and where you still need your own judgement
- Live feedback on your campaigns during Q&A
Bonus: Everyone who attends gets the Google Ads Optimization Guide ($97 value) free. Replay included for all registered attendees.
One-time payment. $27.
Free Training:
Learn From Our Workshops
(That Clients Paid $500+ to Attend)
We regularly host workshops where we teach business owners how to improve their marketing. Clients typically pay $299-$500 to attend.
Now we’re making the recordings available for free.
AI Marketing Strategy Masterclass:
What to Automate, What to Keep Human
Description: 90-minute deep dive into AI marketing strategy for small businesses.
What you’ll learn:
- The AI marketing landscape in 2026 (what’s real vs. hype)
- How to score your AI readiness (live walkthrough)
- What to automate first (based on your business model)
- What should NEVER be automated (protect your brand)
- AI tools worth your money (and ones that aren’t)
- How to implement without getting overwhelmed
Includes:
- Slide deck (PDF)
- Worksheet (fill out as you watch)
- Resource list (tools mentioned)
Facebook & Instagram Ads Workshop: What Still Works
Description: A full workshop on Facebook and Instagram ads: campaign setup, creative, targeting, testing and scaling.
What’s covered:
- Campaign structure for 2026
- Creative that stops the scroll
- Targeting strategies (interest, lookalike, retargeting)
- How to test effectively (without wasting budget)
- Scaling strategies (when to 2x, 5x, 10x budget)
- Troubleshooting (when campaigns stop working)
Use These Resources. Share Them. Learn From Them
We’ve spent 11+ years learning what works (and what doesn’t) in marketing. We’ve worked with 3,000+ businesses. We’ve made every mistake so you don’t have to.
These resources represent a decade of lessons.
Use them. Whether you work with us or not, we genuinely want you to succeed. The marketing landscape in 2026 is confusing enough. You shouldn’t have to figure it out alone.