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Interactive Training Intro to Google Ads with an Expert

Interactive Training: Intro to Google Ads With An Expert

Get to know how Google Ads really works. Set up your first campaign with the guidance of a former Google employee and Google Partner.

About this event

Google Ads can be complicated. This workshop will simplify it for you.

Whether you currently have campaigns running and are struggling to get them profitable or you’re a complete newbie, Google Ads can be a dauntingly complex platform. There are so many options and possible outcomes of whatever you click on, that it can be hard to predict the results. If you don’t have a clear system and guidance. And, a $10 Udemy course only gets you so far.

Discover from a former Google employee, Google Partner, and Forbes 30 Under 30 Honoree how advertising on Google really works. Get solid basic knowledge of Google Ads in order to communicate efficiently with agencies, freelancers or your employees, or eventually apply the skills yourself.

It was clear that Google Ads marketing is Pamela’s passion. As someone who has attempted to benefit from Google Ads without success, Pamela demonstrated some powerful techniques in a knowledgeable but easy-to-understand manner. She has renewed my enthusiasm for this form of marketing and I look forward to putting the techniques into practice.

 – Brendon Ferriss 


What you will discover & learn during this interactive training:

  1. The difference between organic and paid search results.
  2. Why Google Ads is not for everyone and when it’s right for your company.
  3. The benefits and key ingredients to successful search engine marketing.
  4. Differentiate between the different campaign types in Google Ads and know when to use which one for best results.
  5. How the ad system works: click prices, quality score, auction system.
  6. Key Terminologies: CTR, CPC, Final URL, etc.
  7. Finish up the workshop with setting up your first search campaign like a pro! At lunchtime, you’ll have your first campaign ready to rock ‘n’ roll.


Get to know the exact campaign setup that our clients use to get $7 back from every $1 in ad spend.


Exceptionally detailed understanding of paid channel marketing.

 – Matthew Snowden, Internet Marketer

You’ll benefit from this workshop if you are:

  • (an online/digital) marketing manager
  • an employee of an ad agency
  • a CEO or in a managing role and just want to be able to understand Google Ads in order to make better decisions
  • new to Google Ads and want to get a first idea of it and if it is something you might want to explore further
  • already running Search Campaigns and want to advance it to a ‘Pro’ level (trust us, the improvement potential is huge!)

Thanks for the super valuable workshop yesterday – I already feel like a pro after the exclusive engagement 🙂

 – Julia Daschütz, FCB

Included in the workshop:

  • Your personal Certificate of Completion
  • Direct feedback for your campaign from Pamela Wagner
  • Fun & success!
  • Network with other successful digital marketers!

You must have a laptop with a working mic/camera to be able to participate effectively the workshop. The session will be highly interactive, and you will create your own Google Ads campaign.

Important note: due to the current restrictions, the workshop will take place completely online and you will receive your access details shortly before.

Interactive Training: Intro to Google Ads With An Expert

Date and time
Thu, 23 September 2021

11:00 – 14:00 EST

Online event

Refund policy
No Refunds