Google Ads are powerful tools, but they do not promise miracles. Their main function is to make your products and services easily visible to your target clients. Your success ultimately depends on your product or service.
As a business owner, you should define your main product offering, determine the message you want to send out, and identify your target audience. You also have to know what makes your offer unique. You should be able to answer the following questions:
- What makes you stand out?
- How do you want to be seen by your customers?
- Is the image you want to build reflected in your online presence?
It is important to be extremely clear on how you would like to be seen by your customers before working on your online presence. Consistency is key. If you are consistent throughout all your online communication, this will provide clarity to people and will in turn attract more of the right customers.
Take some time to reflect on your online image. Even if you already have a fairly good grasp of it, it’s always good to check in and see whether it is still up to date with the message you want to send out.
The image you want to portray will determine what language you will use on your website, in your emails, and your social media platforms. Of course, it’s the same language that is used in your Ads.