If you think chocolates and flowers are the only things that would sell for Valentine’s Day, here are some news: if marketed correctly, any product category can be hyper-successful during this romantic holiday. That means that every business has the opportunity to increase sales during this time. But how?
It’s all about positioning. You can position yourself as the perfect gift that every man or woman is looking for their significant other on Valentine’s Day. From notebooks to tech gear, to cooking supplies, we all have different tastes and there’s not a one-size-fits-all type of gift.
However, it is important to note that this holiday is not only exclusive for people in relationships. With similar marketing tactics, you can also attract single people and convert them to new customers and advocates of your brand.
Whatever your goal is, one thing is for sure: this holiday is a perfect scenario for your brand because you can communicate new value to the gift seekers or your customer base, and therefore, increase your sales.
Here we explore 3 techniques you can apply to effectively communicate with your customers for Valentine’s Day and increase your sales:
Send out a Valentine's Day-themed newsletter
Do you have an extensive contact list? This is a good time to reconnect with them with a Valentine’s Day-themed newsletter!
Highlight the features and benefits of your product that will make them a good gift for someone else. Or, if you can, offer an exclusive discount code to your loyal customer.
Change the appearance of your website
Feeling festive? Let it show! Make design changes to your website. Be careful not to confuse the users and affect your website’s navigability. But some hearts here and there won’t do any harm. Incorporating some holiday-themed elements in the design can go a long way when it comes to improving the user experience. You can include new headlines, banners, or curate a special collection of your best-sold items.
Promote it on social media
In case you plan to reach the big masses, social media is a great solution for you. There’s nothing more powerful than likes, shares, and user-generated content. Don’t worry if you don’t have a huge follower base. A ‘boost’ on a Facebook or Instagram post can go a long way if your message is clear and resonates with people. You will directly see the effects on your revenue, when you stand out by adding value and promoting something interesting to your followers.
Overall, there is no single marketing strategy that fits all businesses the same. The key is to understand how your potential customers behave and where you can reach them more easily to communicate effectively with them. If you start to leverage holidays like Valentine’s Day, you could see important changes in your sales.